10 Questions - Tim - ADT

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A rock star engineer who likes to &#8216;breaks things&#8217; and help save lives

10 Questions &#8211; Tim

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ADT to Participate in Goldman Sachs 2022 Communacopia + Technology Conference Sept. 12

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Habitat for Humanity homes get ADT support and upgrades

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Customers are Front of Mind for Mark Reimer, ADT Vice President of Product Engineering

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Joe Cologgi, ADT Medical Alert Customer - ADT

Aging in Place with ADT Medical Alert

Joe Cologgi, ADT Medical Alert Customer

ADT Women honored by SIA - ADT

Women of ADT Honored at Prestigious ISC West Conference

ADT Women honored by SIA

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Putting the Customer Front and Center at ADT

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Mark Reimer - ADT

Why I Joined the Colorado Burglar and Fire Alarm Association

Mark Reimer

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Jamie Haenggi: A Pioneer for Female Leaders

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ADT Appoints DeLu Jackson To Chief Marketing Officer Role

DeLu Jackson, ADT Chief Marketing Officer

Raya Sevilla

Raya Sevilla - ADT

Raya Sevilla fast tracks ADT to the future of smart and helpful home security

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ADT today announced Jim DeVries, ADT President and Chief Executive Officer, will participate in the Goldman Sachs 2022 Communacopia + Technology Conference on Monday, Sept. 12, 2022, in San Francisco. DeVries will participate in a fireside chat, which will begin at approximately 9:15 a.m. PST.

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A live webcast and replay will be available through the ADT investor relations website at&nbsp;<a href="http://investor.adt.com/">investor.adt.com</a>.

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ADT CEO Jim DeVries will participate in the Goldman Sachs 2022 Communacopia + Technology Conference on Monday, Sept. 12.

ADT to Participate in Goldman Sachs 2022 Communacopia + Technology Conference Sept. 12 - ADT

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ADT loves hiring innovative people to help make its products come to life. A prime example is engineer Tim Radar, Senior Director, Product Management.

As a kid, Tim dreamed of being a rock star, but now he loves his job testing and creating new products at <a href="https://www.adt.com/">ADT</a>. He doesn’t work at one of ADT’s offices, rather in the Engineering Lab where he gets to play with some pretty cool toys and test all of ADT’s products before they’re sold. But his favorite part of working at ADT is producing high-quality, innovative safety solutions that help save people’s lives.

Get to know Tim a new series called, “10 questions with ...” that spotlights ADT’s outstanding employees. And apply for engineering and other positions at&nbsp; <a href="https://jobs.adt.com/">jobs.adt.com</a>.

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As a kid, Tim Rader dreamed of being a rock star, but now he loves his job “breaking things” as an engineer at ADT.

A rock star engineer who likes to 'breaks things' and help save lives - ADT

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In July, ADT once again joined forces with Habitat for Humanity to help families make owning a home a reality. Employee volunteers visited Greeley, Colorado, where they worked with two families to build a new house, and provided a security system and rooftop solar to make the home safe, smart and sustainable.&nbsp;

Meet both families and some of the ADT team members who volunteered on the Habitat for Humanity crew in this video.

Find out more about our volunteer program <a href="https://www.adt.com/about-adt/always-cares">ADT Always Cares</a>.

<a href="https://newsroom.adt.com/community-stories/denver-couple-lives-works-and-volunteers-together">Meet a couple</a> that not only works together at ADT, but has logged more than 1,500 volunteer hours together.

ADT joined forces with Habitat for Humanity in Colorado to build a new home, complete with a security system and rooftop solar. 

Habitat for Humanity homes get ADT support and upgrades - ADT

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<img class="size-medium wp-image-1585 alignleft" src="https://newsroom-editor.adt.com/wp-content/uploads/2022/06/AJ5I2651.jpg?w=200" alt="" width="200" height="300" />Every few months, ADT Vice President of Product Engineering, Mark Reimer, asks the engineers on his team to ride along with front-line technicians who install and service security systems at the homes and businesses of ADT customers. “The experience provides a better sense of what is really happening on a day-to-day basis with our customers,” he said, explaining that his engineers get to see first-hand what works well and the areas for improvement. The engineers bring these insights back to the lab where they use them along with data from surveys, focus groups and online reviews to build the hardware and write the software for the company. Also, by combining the on-site insights with other sources of data, ADT can provide even greater levels of service and provide ADT customers with peace of mind. A ride-along might introduce a software engineer to a scenario where a customer had a problem connecting their smart home device, revealing an opportunity to make do-it-yourself projects easier and more seamless. “We still need a human to actually put the sensor on there – we haven’t figured out that part – but beyond that, maybe it can self-heal its connection with the alarm panel all by itself,” Reimer said. “When we troubleshoot a scenario, we try to flip the problem upside down. We ask what if the problem solved itself? How would that look? How could that work? It helps us think about things from the customer perspective allowing us to innovate more and find new solutions.” A programmer at age 4 Reimer was raised by parents who were both teachers– one high school, the other college. During the summer months, they ran computer labs and came home each summer with machines that their three boys could learn to program. Reimer was exposed to technology at such a young age that he started to tinker with machines before he even started kindergarten. Reimer’s older brothers often wrote software for games that he played and tested. When he’d shoot a balloon that wouldn’t pop, for example, his brothers would go fix the software program. After a while, he wanted to be like his brothers – writing programs, not just testing them. <img class="wp-image-1587 alignright" src="https://newsroom-editor.adt.com/wp-content/uploads/2022/06/Unknown-2-e1656010779472.jpeg?w=284" alt="Mark as a child on his birthday" width="323" height="341" /> “I didn’t go as far as making a game, but I was able to have the computer print out my name in an endless loop,” he recalled. “And it was really amazing, because when you’re four, you have very little control over your world and the fact that I could control this computer was mind blowing.” He was hooked and started to iterate and innovate. He made his name split into columns, zigzag across the screen, animate with larger and smaller fonts. Then, he asked: “What else can I get the computer to do?” Two things from that early foray into computer programming stuck with Reimer: curiosity and persistence. He didn’t have a manual, and even if he had, he was four and didn’t yet know how to read. Instead, he relied on experimentation. “There’s always going to be some light at the end of the tunnel, or some solution to the problem if you just keep trying, have persistence and never give up,” he said. “That’s still with me today, that’s how I approach problems.” Learning on the job <img class="size-medium wp-image-1589 alignright" src="https://newsroom-editor.adt.com/wp-content/uploads/2022/06/Unknown-e1656010921733.jpeg?w=291" alt="Mark going to school as child" width="291" height="300" />Reimer went to California State University, Sacramento, to study computer science; however, he learned more outside the classroom. His first job during college was at a company that designed pipes for the oil and gas industry where he was a computer technician, an on-call fix-it guy. About once a month, he’d get a call to backup data from faulty hard drives. After doing this for a handful of people multiple times, he decided to write a software program that automated hard drive backups for everyone. “The engineering lead realized that I could code, and my job changed from being the hardware fix-it guy to writing a lot of internal automation programs,” Reimer said. “That’s what led me more into the software realm.” He bounced around startups through college, writing code and, as he puts it, “learning more about computers in the real world than in the classroom.” Before he graduated, he got a job writing software to automate processes for the sales team of then ADT parent company, Tyco International. Before he came on board, the sales team wrote tickets with pen and paper and then created triplicates as part of a complex and manual sales tracking system. “I wrote a program to automate and streamline that process,” he said. “Then they started to build a team under me. This was the early 2000s and we were doing digital transformation. I loved it. It was amazing to see the sales peoples’ eyes light up – they’re like, ‘Whoa, I can just type it in and hit a button?” Career growth Reimer moved from TYCO to ADT in 2003 and then left in 2005 to take a leadership role – director of enterprise architecture – at a company that ran programs on behalf of state governments that they outsourced. He helped designed the software solution and supporting infrastructure that was needed to run the services. In the role, he learned to create compelling solutions that were also cost-efficient and delivered on time. With that experience on his resume, Reimer rejoined ADT in 2008 as an engineering leader. His focus since then has been on innovating solutions that provide customers greater peace of mind. For example, he drove the engineering for ADT Pulse, the company’s first-generation interactive security platform that enables customers to control their smart home security system from anywhere through a smartphone app. ADT Pulse runs on a platform built and managed by a third party. Much of Reimer’s responsibility with this service involves working with the vendor to maintain the stability of the system and continually improve the customer experience of using the app. When the app first launched in 2010, for example, logging in took about five seconds. At the time, that was the industry standard and acceptable to users. Fast forward five years, and five seconds was an eternity. User data demonstrated a greater demand for quicker login times. “We knew the new target was 250 milliseconds,” said Reimer, and he pushed his team and the vendor to reach that new goal. “If we weren’t paying attention to the data, I don’t know if we would have known that was an important thing for the customer.” “I have had the pleasure to work with Mark since he joined ADT and I would say the things I admire most about him are his proven leadership and engineering skills, his endless persistence to keep improving and his deep connection to our customer's needs,” said Raya Sevilla, ADT Chief Technology Officer, who has managed Reimer since she joined the company in 2013. Out and back, again An opportunity to run and grow the home security offerings of a major communications technology firm lured Reimer away from ADT for a few years at the end of the 2010s. However, while away, he remained in touch with Sevilla, a mentor and friend. When ADT’s refreshed senior leadership team in 2020 announced a renewed investment in innovation, Sevilla called Reimer and brought him back for the role of Vice President, Product Engineering. Today, Reimer is focused on delivering a customer experience that provides peace of mind across ADT’s life safety and security services. He’s also developing artificial intelligence techniques to leverage data streamed from internet-connected devices to build the safe, smart and sustainable home of tomorrow. For some customers, this may mean harnessing data from video cameras, microphones and other sensors to allow customers to age gracefully in their homes without fear of being stranded if they slip and fall. For others, it may mean a smarter home monitoring system that uses pattern recognition like a connected dog collar to differentiate opening the door to let out a pet with a full bladder vs a burglar. Alliances, privacy and customer focus To help enable this future, Reimer is ADT’s representative to the Z-Wave and Matter alliances, which set standards that ensure smart home devices from different manufacturers such as lights, locks, thermostats and open/close sensors all speak the same language. This allows customers to mix and match smart home devices from different companies and hook them into ADT’s smart home security platforms. “The compatibility factor removes friction for the customer,” Reimer explained. “When a customer buys a smart device, if it is certified Matter or Z-wave compliant, if it has that logo, rest assured, it is going to work – it meets the standard and no one has to think about it twice.” Reimer also joined the Security Industry Consumer Privacy Initiative, which ADT launched in 2019 to help lay out industry guiding principles and push the security industry toward greater transparency on consumer privacy. “I’m interested in privacy-by-design,” he said, referring to a set of seven principles that put privacy first throughout the engineering process of any product and service. “One of the things I’m instilling in the engineering organization is those seven privacy-by-design principles and baking that into our products.” Any of these products that carry the ADT logo or are loaded onto an ADT technician’s truck must first go through a rigorous certification process at ADT’s engineering lab near Boca Raton, Fla. The process looks at everything down to the type of screw used to install door and window sensors. “Every step in the design process makes a huge difference for technicians,” he said from first-hand knowledge gathered during a ride along. “Complexity is the enemy of scale. Something as little as changing up the screw could require them to carry a new head on their screwdriver and keep track of one versus the other.”

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Every few months, ADT Vice President of Product Engineering, Mark Reimer asks the engineers on his team to ride along with front-line technicians who install and service security systems at the homes and businesses of ADT customers.

Customers are Front of Mind for Mark Reimer, ADT Vice President of Product Engineering - ADT

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<div> <table align="left" hspace="0" vspace="0"> <tbody> <tr> <td align="left" style="padding-bottom:0in; padding-left:3px; padding-right:3px; padding-top:0in; vertical-align:top"> by ADT Newsroom Staff ADT leaders were recognized this week at the International Security Conference and Exposition (ISC West) in Las Vegas, the largest and most converged security industry trade show in the U.S. With thousands of security and public safety professionals in attendance, this event covers everything from video surveillance and smart home technology, to drones and robotics. And this year, ISC West’s premier sponsor, the Security Industry Association (SIA) held a recognition event for their 2022 honorees of the <a href="https://adt-comms.us.newsweaver.com/1tqpqrs8qo/4wgq4n7c94g17rp4wxpgqe/external?email=true&amp;a=5&amp;p=15625104&amp;t=3706583" target="_blank" rel="noopener">SIA Women In Security Power Forum 100</a>.&nbsp;&nbsp; "I am honored to be recognized on the Women in Security Power 100 List 2022 alongside my impressive colleagues! Thank you ADT for the nomination and to the SIA Women in Security Forum for helping women in our industry rise!" said Shannon Hendrickson, ADT Vice President, Marketing, who is also a member of ADT’s Women Business Employee Resource Group.&nbsp;&nbsp; SIA is the leading trade association for global security solution providers, with over 1,200 innovative member companies representing thousands of security leaders and experts who shape the future of the security industry.&nbsp;Their Power 100 list recognizes trailblazers who are recognized as leaders in the security industry in the areas of innovation, leadership, diversity, equity, and inclusion. “The SIA Women in Security Forum is an accomplished, impactful group who are modeling leadership, inspiring others and shaping and transforming the security industry,” said SIA Women in Security Forum Chair Kasia Hanson. “I was blown away by the caliber of nominees submitted for consideration from around the globe for this inaugural event,” said Holly Borgmann, Vice President of Government Affairs for ADT and a member of the SIA Board of Directions. “It is my hope that these distinguished women will continue to excel and inspire others within the security industry.” &nbsp; &nbsp; Honorees were recognized at a networking breakfast event on the last day of the ISC West conference where they had the opportunity to connect with other leaders and champions for diversity. <img alt="ADT Women Honored by SIA" data-align="center" data-entity-type="file" data-entity-uuid="b52a0d1c-f734-4091-a8cb-e8957224c8b2" src="https://newsroom-editor.adt.com/wp-content/uploads/2022/03/SIA20Women20resize.jpg" /> <div> <table align="left" hspace="0" vspace="0"> <tbody> <tr> <td align="left" style="padding-bottom:0in; padding-left:3px; padding-right:3px; padding-top:0in; vertical-align:top"> &nbsp; First row from left: <ul> <li>Jamie Haenggi, Executive Vice President and Chief Operating Officer, ADT Solar &nbsp;</li> <li>Shannon Hendrickson, Vice President, Marketing</li> <li>Kimberly Jackson, Senior Director, Field Operations Transformation and Mergers and Acquisition</li> </ul> Second row: <ul> <li>Leah Page,&nbsp;Vice President, Emerging Business and Mobile&nbsp;</li> <li>Raya Sevilla, Chief Technology Officer&nbsp;</li> <li>Beth Tarnoff, Vice President, Marketing and Communications, ADT Commercial&nbsp;</li> </ul> Third row: <ul> <li>Amber Weaver, Vice President, Talent Acquisition&nbsp;</li> </ul> </td> </tr> </tbody> </table></div> </td> </tr> </tbody> </table> </div> &nbsp;

ADT leaders were recognized this week at the International Security Conference and Exposition (ISC West) in Las Vegas, the largest and most converged security industry trade show in the U.S.

Women of ADT Honored at Prestigious ISC West Conference - ADT

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by ADT Newsroom Staff <img class="wp-image-1400 aligncenter" src="https://newsroom-editor.adt.com/wp-content/uploads/2022/03/c68268de-8f26-47f2-bfcd-0e018d70c9fc.jpeg?w=300" alt="" width="350" height="233" /> Joe Cologgi, ADT Medical Alert Customer Last month, in Knoxville, Tenn., ADT celebrated the people and processes that came together to help save ADT customer Joe Cologgi, a 76-year-old man who fell and used his <a href="https://www.adt.com/shop/health/medical-alert-plus.html">ADT Medical Alert button</a> to get help. Joe was in a dire situation when he pressed his button, trapped under a bookshelf that fell on top of him when he reached out to stabilize himself. Without his medical alert button, he could have laid there without help for much longer. Joe is so grateful for the help that ADT and first responders provided him in this situation, in addition to the independence that having his ADT Medical Alert has given him overall. Joe has a close friend and a caregiver who each check in on him a few times a week, but when Joe is alone, like he was on the day he fell, he counts on his ADT Medical Alert device to help keep him safe. “When I heard Joe’s story it was heart-wrenching, but it felt really good to know we were able to get him help in minutes. Joe’s situation is not unique. <a href="https://news.adt.com/news-releases/news-release-details/special-training-equips-adt-health-agents-empathy">Our agents</a> take calls like his on a daily basis and do an amazing job responding to get our customers the help they need,” said Andy Droney, Senior Director of ADT Health. <a href="https://www.adt.com/health/products">ADT’s medical alert devices</a> not only provide a lifeline for customers during an emergency, but also a safety net that allows aging seniors to live alone who wouldn't be able to without extra support. As seniors grow older, ADT wants to help them remain independent and age in place comfortably in the place they call home. So, when is it time to start looking at options for medical alert devices? Droney says, “Joe’s story illustrates that if you notice changes happening with a loved one or yourself like unsteadiness or different gait patterns, now is the time to get a medical alert device. Sometimes people may be reluctant to get a medical alert device because they see it as a sign of getting older, but you don't want to wait for a tragic event or serious fall to happen and in case it does, you want to have access to help at the push of a button.” <iframe title="YouTube video player" src="https://www.youtube.com/embed/6a8E1EBoda4" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>

by ADT Newsroom Staff Last month, in Knoxville, Tenn., ADT celebrated the people and processes that came together to help save ADT customer Joe Cologgi, a 76-year-old man who fell and used his ADT Medical Alert button to get help. Joe was in a dire situation when he pressed his button, trapped

Aging in Place with ADT Medical Alert - ADT

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<img src="http://newsroom-editor.adt.com/wp-content/uploads/2021/10/431eafd0-4232-405f-8968-e4c31d64acb4.jpeg" /> ©robert SNOW, All Rights Reserved On weekends, Raya Sevilla is often found under a sports car tinkering with the engine. Typically, the engine and the car body are an intentional mismatch. Making them fit together, and the engine purr, are, for her, the epitome of fun. “It began with putting an AMG engine in a Mercedes-Benz that never was meant to have an AMG engine in it,” she recalled. “Can you actually do it? And if the answer is yes, what are all the modifications required to make it happen?” A reinforced chassis and modified suspension system are typical requirements. Sevilla goes deeper, paying attention to details such as weight balance, ride height and damper tuning. “Then, obviously, the moment you put a big engine into a little car, you have to put it on a racetrack,” she said. Sevilla’s hobby of building custom cars out of mismatched parts and then smoking the competition is emblematic of an education and career that recently landed her on the C-suite podium as ADT’s Chief Technology Officer. There, she’s driving a team of engineers that build and fine tune information technology platforms that deliver smart and helpful home security solutions to ADT’s 6 million customers. These platforms resemble the cars in her garage – built with mismatched parts and tuned to run fast. The newest one is being custom built from the ground up and will integrate with technology stemming from ADT’s recently formed partnership with Google. “It’s going to be a combination of physical hardware as well as data and machine learning and artificial intelligence,” she said. “We’ll get to ambient security where you no longer arm and disarm the alarm. Security is just there when you need it and when you don’t, it’s in the background.” An accountant with an engineer’s passion <img src="http://newsroom-editor.adt.com/wp-content/uploads/2021/10/38fdfa75-98ee-43de-8151-1cb151288a0f.jpeg" height="400 px;" /> ©robert SNOW, All Rights Reserved Don Young, ADT’s Chief Operating Officer, invested in Sevilla to realize this vision of the smart and helpful home because he believes she is uniquely equipped to achieve it while simultaneously continuing to provide unparalleled value to ADT’s customers on existing security platforms. “She has a compelling way to cost effectively deliver value that doesn’t cost additional dollars unnecessarily for customers,” he said. “That gives our customers greater comfort that the bill that they pay is worth every cent.” Sevilla’s attention to the bottom line for ADT and ADT’s customers is rooted in her education: she graduated from Syracuse University in New York with a dual major in information systems and accounting. The majors were what Sevilla calls “an interesting combination.” Accounting, she said, seemed practical and could open doors to a career track admired by her parents, who immigrated to the United States from the Philippines. Information systems appealed to Sevilla’s inner engineer. During her junior year at Syracuse, Sevilla was recruited for an internship with a major accounting firm. A partner read her resume and asked her to write a software program for the firm’s billing department. At the end of the internship, they offered her a job – in accounting. She took it. “I spent four years getting an accounting degree and with all due respect to every accountant on the planet taking all the boring accounting classes, I was like, ‘I’m going to get my certification,’” she said. In New York, certification means two years of practical experience. She entered a dual program that had her pore over financial statements half the time and the other half on the road as an information technology consultant – in other words, writing code for clients. “After I got my piece of paper that says, ‘Congratulations, you’re a certified public accountant in the State of New York,’ they kicked me and said, ‘you’ll be better served in consulting,’” Sevilla recalled. More than a decade into a consulting career, Sevilla was on the partnership track, which would leave her selling the company’s services rather than solving client problems. It wasn’t for her. As Sevilla shared news of her pending departure, a client from a telecommunications company offered her a job that included an opportunity to develop an enterprise resource planning system, which is a type of software used to manage day-to-day business activities, as well as build and manage an accounting team with 120 employees. ADT, leadership and digital transformation <img src="http://newsroom-editor.adt.com/wp-content/uploads/2021/10/b7d722a0-ef3c-4ed7-be90-45d33bec8f05.jpeg" height="400 px;" /> ©robert SNOW, All Rights Reserved The management experience, Sevilla said, helped her find success at ADT. She was recruited to the security industry by a former colleague at the telecommunications company who’d left for the Chief Information Officer role at ADT. At the time, ADT was separating from Tyco International, a security systems company, and Sevilla was tasked with building ADT’s own data warehouse and a team to run it. “More than eight years later, I’m still here,” she said, noting that the company’s rapid digital transformation fits her personality. “I like to learn, and I learn most from change as opposed to the status quo,” she said. “So if there’s something that needs to be changed or upended, I’m likely to be involved somehow. I just gravitate toward it.” During Sevilla’s early years at ADT, she focused on the digital transformation of operations. For example, she led a team of engineers that developed a digital contracting system for field agents and implemented modern lead and order management databases for internal sales teams. She also took over responsibility for ADT Pulse, the company’s first-generation interactive security platform which enables customers to control their smart home security system from anywhere through a smartphone app. Pulse runs on a platform built and managed by a third-party provider. The service grew faster than ADT expected and crashed around the time the app crossed the 500,000-customer milestone. Sevilla met her first real-time crisis. For the fix, she turned to a trusted engineer, <a href="https://newsroom.adt.com/people-stories/customers-are-front-of-mind-for-mark-reimer-adt-vice-president-of-product-engineering">Mark Reimer, who is now the vice president of product engineering at ADT</a>. She sent him to the service provider’s headquarters with free rein to do anything necessary to stabilize Pulse and make sure it could continue to scale. “For her to just trust me – to say, ‘Do what you need to do, keep me informed, but go fix it, this is really important to our customers and our business’ – a lot of leaders may not have done something like that,” Reimer recalled. “In turn, that helped stretch and grow me to want to do my best.” Reimer stabilized Pulse, which continued to scale and today is used by more than 1.8 million ADT customers. Sevilla took the incident as an opportunity to nudge ADT’s senior leadership team to consider alternative pathways to deliver smart and helpful home security. Those discussions led to an exploration with a home automation application development startup; the launch of Command and Control, which is ADT’s current smart home security platform; and, when the partnership with Google closed, the decision to develop ADT’s own platform. “Our upcoming platform will meld together ADT’s 150 years of security experience with Google’s AI and ML expertise and hardware technology,” she said. Building for the future <img style="float: left; padding-right: 10px;" src="http://newsroom-editor.adt.com/wp-content/uploads/2021/10/ed450452-bb73-4667-95cb-98480451fb9d.jpeg" /> Sevilla has proven time and again that she has the chops to build information technology from the ground up with her own hands. Today, she leads a team of 259 employees, driving them to build an information technology platform that will cement ADT’s industry leadership, according to Young. “What we’re building is going to go ahead and stay ahead of our competition in terms of differentiation, keep the reliability and the trust part inside of our brand and deliver customers value that they’ve never seen before,” he said. “Raya delivers in spades on all of those things.” A key to her success at ADT is the investment she makes in the people around her. She knows every team member’s favorite cartoon character, a personal connection she uses to draw out their best work, according to Molly Byer, who runs the program management office for Sevilla’s organization. Communication channels with her team are wide open via an instant messaging app and, for team related issues, visible to all members. “People don’t just get the end communication. They get the background, the context and the conversation around the issue,” Byer said. “That has been instrumental in making us efficient and able to turn on a dime and help her with whatever she needs.” In turn, Sevilla is there for her team, according to Reimer, who builds and maintains the devices and software that enable ADT to run like a fine-tuned engine. She’s there to listen, to brainstorm and strategize. She’s also there to defend and protect her team’s decisions. For example, Reimer said, he always loops in Sevilla on issues with vendors that he suspects will escalate so that she, in turn, can proactively address the challenges through the appropriate channels. “It just makes things go so much more smoothly,” he said. “And, at the end of the day, we achieve the goal.” Sevilla’s goal at ADT is to produce a next-generation platform that is as solid as the Sistine Chapel, which attracts millions of visitors a year to look up and admire the painted ceiling. “We all enjoy the painting by Michelangelo,” Sevilla said. “Why? Because the architect and engineer built the Sistine Chapel to last. And that’s what our next-generation platform is. It’s less about the painting on the ceiling and more to do with building something that’s going to last and can sustain 10 million customers.” <img src="http://newsroom-editor.adt.com/wp-content/uploads/2021/10/ec2258b5-8156-489e-84a9-14a60ac47b7a.jpeg" height="400 px;" /> ©robert SNOW, All Rights Reserved

On weekends, Raya Sevilla is often found under a sports car tinkering with the engine. Typically, the engine and the car body are an intentional mismatch. Making them fit together, and the engine purr, are, for her, the epitome of fun.

Raya Sevilla fast tracks ADT to the future of smart and helpful home security - ADT

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<img src="http://newsroom-editor.adt.com/wp-content/uploads/2021/09/Announcement20Headshot20Thumbnail20Portrait.jpg" alt="DeLu Jackson" data-align="right" data-entity-type="file" data-entity-uuid="f228f867-8609-487c-80fa-caa2d164d8bb" /> DeLu Jackson, ADT Chief Marketing Officer DeLu Jackson has joined <a href="https://www.adt.com/">ADT</a> as Chief Marketing Officer to lead customer acquisition, marketing and advertising. &nbsp;Jackson brings with him a wealth of consumer marketing experience rooted in data and digital strategies developed while he was at Conagra Brands, Kellogg Company, McDonald’s and other brands. Jackson will lead marketing for ADT during a period of significant company transformation, activating important partnerships, such as ADT | Google, focusing on subscriber growth and delivering excellent customer experiences. “We’re thrilled to bring DeLu into the ADT family during a time of significant transformation as we prepare our next generation ADT | Google smart home security offering, roll out expanded e-commerce capabilities and re-examine the ADT customer journey from top to bottom,” said Keith Holmes, Chief Revenue Officer of ADT.&nbsp; “DeLu shares our passion for building a customer-focused organization, driven by data, and relentless in protecting and connecting people to the things that matter most.” “ADT is something of a paradoxical brand; it’s 147 years old, but it’s innovating new products and services today like you would expect from a startup,” Jackson said. &nbsp;“To serve this brand as CMO is a unique opportunity to both steward the most trusted brand in home security and ride this incredible wave of change, super-serve our customers and contribute to the growth engine the ADT leadership team has set in motion.” ADT makes life safe and simple at home, work and on the go, delivering security and smart solutions to more than 6 million families and businesses.&nbsp; ADT has <a href="https://news.adt.com/news-releases/news-release-details/adt-customers-can-now-enjoy-control-convenience-google-nest">partnerships with Google</a>, Lyft, D.R. Horton and a national network of more than 5,000 ADT smart home professionals providing in-home service and installation for smart home security systems. In addition to its trusted and well-known professional installation, ADT offers <a href="https://www.bluebyadt.com/">DIY smart home security systems through e-commerce</a> and retail locations nationwide.&nbsp; ADT customers can choose either professional installation or DIY and have peace of mind knowing ADT’s professional monitoring helps save lives, protect homes and secure businesses. ADT <a href="https://news.adt.com/news-releases/news-release-details/adts-personal-safety-app-can-now-detect-car-accidents-and">recently released</a> new mobile security services under the SoSecure by ADT brand, adding to successful applications in wearables, rideshare and gig economy services to help protect and connect even more people while they are on the go with end-to-end protection solutions.

DeLu Jackson has joined ADT as Chief Marketing Officer to lead customer acquisition, marketing and advertising. &nbsp;Jackson brings with him a wealth of consumer marketing experience rooted in data and digital strategies developed while he was at Conagra Brands, Kellogg Company, McDonald’s and other

ADT Appoints DeLu Jackson To Chief Marketing Officer Role - ADT

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By: ADT Staff <img src="http://newsroom-editor.adt.com/wp-content/uploads/2021/09/19.png" alt="Jamie Haenggi" data-align="center" data-entity-type="file" data-entity-uuid="4196c7ca-d673-4770-bd16-15a41be350ff" /> With more than 30 years of experience in the security industry and more than half of that time in leadership positions, Jamie Haenggi understands the inner workings of the trade and serves as an integral pillar in the community. In her office there’s a plaque with the quote from Maya Angelou, “People will forget what you said, people will forget what you did – but people will never forget how you made them feel” – and that’s Jamie to a T. Jamie is one of those special people who has the kind of energy that can motivate her team to run through a brick wall. Jamie’s drive comes from her passion for the customer, which she channels to deliver an award-winning experience in her remit as ADT’s Executive Vice President and Chief Customer Officer. But as a servant leader, Jamie understands that if her people are happy, it will cascade to the customers. Through her time at ADT, Jamie has built a strong community within the organization. She helps to coach, grow, and develop her people – and is even known for bringing people from the call centers to start careers in various areas of corporate. Jamie is also a founder and executive sponsor of ADT’s Inclusive Diversity and Belonging Council. Throughout the past year, Jamie has talked with us about her journey to the C-suite, obstacles along the way, and her thoughts on breaking barriers. And now, we are honored to share her story with you. Tell us about your professional journey and the events that led you to where you are today. I like to say, that my career kind of found me vs. some intentional, designed plan. My journey to where I am has been driven through great executive sponsorship. I know I would achieve great things through my drive, but their willingness to see my strengths and hard work and provide opportunities has been key to my success. Immediately after high school, I didn’t have money for college or the ability to take out a loan, so I started as a secretary for a manufacturing company in Minnesota where I wore my hair up and dressed in suits to ensure I was taken seriously due to my young age. On day three, the general manager learned how old I was and called me into his office and asked why I wasn’t in college. When he learned it was due to money, he took out $2000 cash and told me to leave early to register for evening classes at the community college. I did. After a few years, I had saved enough money so I could continue to education at a university in Japan. Upon return, I found myself working at a security company. Again, I was an administrator, but I always looked for ways to improve the business and spent time learning different areas. I developed a plan that saved considerable money and was recognized by the CEO. Shortly after that recognition, I completed my college education in International Relations &amp; Japanese, with a double minor in Political Science and East Asian Studies. It was then that I was asked if I would lead a new International Division for the company. This was an incredible OTJ training experience as I traveled the world negotiating distribution agreements, setting up sales and technical teams, and personally pitching this new platform to prospects as the entire Malaysian Fire Brigade (Chiefs of FD) at the age of 25. From there, my career was tied to executive leaders that mentored and sponsored me and then took me where they went. National Guardian was sold, and the CEO asked me to join them at another firm, Holmes Protection where I ran sales and marketing, while also integrating the 30+ acquisitions that we made. We sold Holmes Protection and the CEO of ADT asked me to join them where I served in several roles in marketing, sales, operations, and later international marketing. The CEO of ADT went to Vonage and asked me to join there as the VP of Customer Experience. After his departure, the chairman of Vonage asked me to stay on as their first CMO to lead marketing and sales operations. While at Vonage, a close colleague from my ADT days asked if I would join him as an equity partner to take Protection 1 private. We sold Protection 1 five years later to another PE firm, Apollo, and since purchased ADT – a home I returned to after leaving 10 years prior. Now back at ADT, I have had the opportunity to serve in several capacities across sales, marketing, and operations with today a deep focus on the customer experience. Throughout your tenure at ADT, you’ve worn many hats and held different roles. What’s the most noteworthy experience you’ve had here? There are two that stand out in my mind and are both fairly recent. The first happened in March last year and how we mobilized over 5000 people in record time (like 9 days!) to transform from a center-based operation to a work-from-home operation due to Covid. It was inspiring to see the level of collaboration, focus and commitment that everyone had to achieve the impossible! The second was our Project Dallas crisis that hit in April and impacted several hundred customers. The way that again teams rallied with the level of urgency, compassion and commitment to our customers was overwhelming. I still get emotional talking about this time and can’t say enough how impressed and thankful I was for that “team of 20” that delivered at one of the highest levels I have seen a team perform at. <img class="aligncenter" src="http://newsroom-editor.adt.com/wp-content/uploads/2021/09/22_1.png" alt="Jamie Haenggi" data-align="center" data-entity-type="file" data-entity-uuid="a975501a-87f4-4422-8b8e-e23abe77702e" /> Women in leadership positions experience a range of challenges that many of their male counterparts don’t have an understanding of. In your opinion, what are the most unique challenges faced by women executives? There are several challenges that women executives face that are unique to them, but I will focus on two: The first one is being true to who you are. This can be a challenge for any minority that steps into a room — sometimes you just want to blend in. My upbeat approach, my focus on the “hearts and minds” of people was not always seen as “real business” and so I would at times adjust my style to “be like them”. Later, I decided it’s easier to just be me and trust in the talents and skills I bring to the table. If people don’t see them, then it’s probably not a place I would want to be if I can’t be myself. We all bring different talents and skills and we have to embrace their differences when mixed together to make something great. The second is balance. Women are told we can have it all — no one can. It’s not a woman thing, it’s a reality thing. We all get the same 24 hours, and we have to make choices on where and how we spend them. I have learned that I make the choice of how I spend it and then I work to be fully present in that moment. The real struggle for women on this topic is for those that have children, and are often the primary caregiver which can mean, they’re the ones that have to leave at 5:30 to pick up the kids while their counterparts are seen “in the office” until later – even though most of them are also jumping back online in the evenings. As EVP and Chief Customer Officer at ADT, you lead and motivate your team on daily basis. What words of wisdom would you share with other women leaders to help inspire their teams to succeed? Be you, authentically. We all have unique skills and talents, and you should embrace those, both in yourself and in others. You don’t have to look like or act like ‘everyone else’. Know your weaknesses better than your strengths. You don’t have to hide your weaknesses — none of us are good at everything and that’s okay. But you do need to surround yourself with great talent that can offset your weaknesses. Ask your team for help. It shows vulnerability, humility and builds trust — three ingredients that help teams thrive together while also creating a great culture. In your opinion, why is encouragement and engagement in the workforce so important for a woman’s career development? I urge women to raise their hands for things that may seem bigger than what they are qualified for and to stay sharp on business trends and out-of-the-box thinking. We need female leaders that are helping to innovate in our industry. I believe that simple encouragement is just what someone needs to unleash their true potential—so I always try to be ready with words and actions to support. Last year I sent out over 100 copies of the book Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create, and Lead, along with a personal note of encouragement, to women across ADT and in my greater network. (And if you want a copy, reach out to me!) <img class="aligncenter" src="http://newsroom-editor.adt.com/wp-content/uploads/2021/09/21_1.png" alt="Jamie Haenggi" data-align="center" data-entity-type="file" data-entity-uuid="2faf05bc-a7fb-48fb-bb74-2bcf43854eab" /> Having distinguished yourself as a dedicated leader and advocate throughout your career, what have you done to make the world a better place? I have tried to use my experiences and financial success to make individual lives better in the hopes of making the world a better place. Our family has actively participated in annual mission trips and supporting organizations such as Villa Esperonza in Nicaragua, a home for young girls that were prostituted by their families, or The Shift Community center in Macedonia with our time, love, and money. In fact, I am headed to Macedonia in October to help with counseling training for abuse victims and help with a refugee camp that is being established in Tetevo for Afghanistan people that are fleeing. I also support local community efforts in Wichita, Kansas, with a special focus on The Center at Iasis, an inner-city community center, the Carpenter Place Children’s Home, an all-girls home serving young ladies in crisis, and the Kansas Food Bank. I recently joined the board at Enphase Energy. The idea of what solar and battery storage can do for people here in the US and around the world is inspiring to me. Consider how solar energy could bring life to a remote village — propelling water pumps and electricity. The sun has been powering life for millions of years — it’s about time we figure out how to harness it in a way that does good for humankind today and for the years to come. This past summer my husband and I created an internship program on our farm for a group of eight college students whose internship was canceled due to COVID-19. In addition to project research, planning, leadership, and a lot of hard work, we also created seminars for them on leadership, networking, finances, and set up informational interviews in their area of study. Professionally, I am the executive sponsor for the ADT Women BERG and have the privilege of being a part of an incredible group of women and men working to not only make ADT a better place to work but support community programs focused on women issues. How would you describe your leadership style? How do you feel about mentorship? My leadership style has been shaped by hard work, perseverance, seeking wise counsel and remaining true to who I am. In the security industry, there are not a lot of women in senior roles, and I enjoy spotting great and eager talent and helping them on their career journey. While I have had several formal mentoring relationships, my mentoring is often informal with my guidance and intentional with my engagement. I help to coach and develop, ask challenging, thoughtful questions, and try to be accessible and approachable. It’s important to me that I teach women how to appreciate and leverage the unique differences they have to offer. If you could choose any person in the world to have a meal with, who would it be and why? Dinner with Warren Buffett. First, dinner is a longer meal, and I would want as much time as possible, plus I am presuming it would be served with really good wine! It would be fascinating to simply hear him tell stories about his life — his experiences, his guiding principles, the people he has met, the books he has read, the places he has visited, the decisions and choices he had made both personally and professionally — and his best stock pick.

With more than 30 years of experience in the security industry and more than half of that time in leadership positions, Jamie Haenggi understands the inner workings of the trade and serves as an integral pillar in the community.&nbsp;In her office there’s a plaque with the quote from Maya Angelou, “People will forget what you said, people will forget what you did – but people will never forget how you made them feel” – and that’s Jamie to a T.&nbsp; Jamie is one of those special people who has the kind of energy that can motivate her team to run through a brick wall.

Jamie Haenggi: A Pioneer for Female Leaders - ADT

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By: Mark Reimer, VP, Product Engineering <img alt="Mark Reimer" data-align="center" data-entity-type="file" data-entity-uuid="55fde428-b643-41f5-a791-ea88cad97985" height="314" src="http://newsroom-editor.adt.com/wp-content/uploads/2021/09/Mark20Reimer-headshot.jpg" width="467" /> When I first started working for ADT back in the early 2000s I purchased ADT systems for my family, including my 93-year-old grandma who was living alone in the same house she has lived in for the past 50 years.&nbsp; One afternoon I received a call from an ADT monitoring agent letting me know that my grandma had fallen into a sinkhole while watering her garden.&nbsp; The ADT agent went on to say that they have notified the fire department who were already on their way to her home, her next door neighbor, and her adult children--my mom and uncle who lived a few hours away.&nbsp; Not long after, I received another call letting me know that she was rescued and was in great shape—other than being a bit shaken up from the whole experience. &nbsp;To this day, I am so grateful for the first responders who arrived so quickly, the ADT monitoring agent, the public safety operator working in the emergency communications center (ECC), and all of the back-office systems and processes that went into making a speedy rescue. Fast forward to today, the public safety systems and processes in many states still operate as they did when my grandma was rescued, which means they haven’t at all kept up with newer technology available to make them more efficient.&nbsp; To make matters worse, the false alarm rate for the alarm industry remains high—over 99 percent according to one Boulder, Colo., city official.&nbsp; This places a huge strain on first responders and ECCs and leads to local jurisdictions passing their own regulations to curb false alarms and recoup their costs from alarm customers or alarm companies.&nbsp;&nbsp; I joined the board of the <a href="http://www.cbfaa.org/">Colorado Burglar and Fire Alarm Association</a> to partner with the public safety sector in Colorado to develop fair standards that enhance public safety and to help strengthen the relationship between first responders and alarm companies.&nbsp; The association does this by promoting training and education to alarm companies to ensure security systems are installed according to proven standards and the equipment meets nationally recognized standards for reducing false alarms. &nbsp;We work closely with local jurisdictions and advocate the use of the model alarm ordinance for alarm management and false alarm reduction and all of the leading practices it contains by law enforcement agencies and the communities they serve. &nbsp;In addition, we organize special events that recognize law enforcement and fire protection employees and their families.&nbsp; I’m proud to represent the alarm industry in my home state of Colorado because it helps ADT further our mission of helping saving lives.

By: Mark Reimer, VP, Product Engineering When I first started working for ADT back in the early 2000s I purchased ADT systems for my family, including my 93-year-old grandma who was living alone in the same house she has lived in for the past 50 years.&nbsp; One afternoon I received a call from an ADT

Why I Joined the Colorado Burglar and Fire Alarm Association - ADT

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By: Jamie Haenggi, Executive Vice President and Chief Customer Officer <img alt="Jamie Haenggi, Executive Vice President and Chief Customer Officer" data-align="center" data-entity-type="file" data-entity-uuid="1e1ac6b6-e821-4596-a1a4-1620e094b81f" height="370" src="http://newsroom-editor.adt.com/wp-content/uploads/2021/08/Jamie20Haenggi20Thumbnail20-20Paul20Wiseman.jpg" width="551" /> At ADT, we take immense pride in protecting our six-million customers. Successfully doing that (for nearly 150 years) means listening closely to those customers to build products and services that make them and their loved ones safer. It is imperative that we innovate from a place that puts our customers and their needs at the center of everything we do. This year, my team has been looking at how well we’re accomplishing that goal. We’ve conducted hundreds of interviews and analyzed thousands of data points to map our customer journey. It may very well be the most comprehensive view of the customer in ADT history. We’ve discovered that there’s room for improvement, and we are taking immediate action. We have launched a new strategy and team focused exclusively on customer experience across the entire company. Our work is not just about improving customer service – although that’s an important part of it. Our approach is a holistic one to design, build, and iterate for every customer, at every moment, over the course of our relationship. We’ll be focusing on making sure that our customers have easier-to-use, reliable services, a more personalized digital touch, more imaginative products and increased transparency. We are developing a customer experience that is modern, delightful and delivers value, both in-person and digitally. We are excited to partner cross-functionally within our organization, with departments like IT, Field Operations and Product Development, to name a few. This collaboration is already resulting in the development of more-intuitive digital tools. For example, together with field operations we have rolled out new virtual service appointments for customers who would rather schedule a video appointment with a tech; our IT and CX teams have been working closely to build the future technology infrastructure that will lead to a more frictionless experience for customers.&nbsp; And lastly, the CX design team is working with product development to help design full experiences that will be able to help customers get more out of their ADT products and services from ADT via their app.

By: Jamie Haenggi, Executive Vice President and Chief Customer Officer At ADT, we take immense pride in protecting our six-million customers. Successfully doing that (for nearly 150 years) means listening closely to those customers to build products and services that make them and their loved ones

Putting the Customer Front and Center at ADT - ADT

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By: ADT Staff <div align="center"><img src="http://newsroom-editor.adt.com/wp-content/uploads/2021/05/60020x2040820blog-7.png" alt="ADT Health employee" width="545" height="371" data-align="center" data-entity-type="file" data-entity-uuid="b872c692-10c7-4dc5-bdf3-53800dc4856b" /><figcaption>ADT Health employee uses special gloves and glasses to simulate conditions related to aging during ADT Senior Sensitivity Training.</figcaption>&nbsp; At ADT, our mission is to help connect and protect what matters most to our customers. We’re passionate about taking the extra steps to best serve our customers, bring them peace of mind, and help them feel safe. One ADT team that goes above and beyond to serve their unique customer base is ADT Health. As a team that serves mostly seniors, ADT Health agents undergo special training to enable them to provide the best service possible, grounded in empathy and understanding. </div> ADT Health’s primary offering is <a href="https://www.adt.com/health/products" target="_blank" rel="noopener">Medical Alert devices</a> that can be used at home or on the go to help make life simpler and safer for seniors. ADT Medical Alert systems offer customers a direct line to emergency assistance at the press of a button. When the customer needs help and presses that button, the first person they reach is an ADT Health monitoring agent. As the first line of defense, ADT Health agents take pride in assisting customers at any level, from helping them reach a family member to dispatching emergency response. In order to gain an understanding of what the senior customer might be experiencing on the other end of the phone, ADT Health requires its monitoring agents to experience ADT Senior Sensitivity training. ADT Senior Sensitivity training involves intense preparation to equip ADT Health agents not only with safety and security protocols, but also a full immersion into the experience of being a senior. This training aids agents in becoming more empathetic of the different conditions seniors may experience as they age like deterioration of mobility, dexterity, and vision and overall, produces prepared monitoring agents that are patient and understanding of the customers they serve. ADT Senior Sensitivity Training Mobility During ADT Senior Sensitivity training, ADT Health agents use different tools to put themselves in seniors’ shoes. To experience differences in mobility, ADT Health agents use wheelchairs, crutches, and walkers and attempt to navigate through small spaces, use difficult paths, and carry different items. Vision They wear five different pairs of special glasses to mimic vision issues common with aging like Glaucoma and cataracts. While wearing the glasses, agents attempt to perform tasks such as reading off a page, writing, selecting specific pills out of a bottle, pressing a button on their ADT Medical Alert system, and walking around obstacles. <div align="center"><img src="http://newsroom-editor.adt.com/wp-content/uploads/2021/05/Glaucoma.png" alt="Simulation of effects of Glaucoma." width="624" height="231" data-align="center" data-entity-type="file" data-entity-uuid="97017872-57c9-4031-b05d-8212ece757d2" /></div><figcaption>Simulation of effects of Glaucoma.</figcaption>Dexterity To mimic the effects of aging on dexterity and conditions like arthritis, ADT Health agents use special gloves and to try to perform everyday tasks like putting on a shirt with buttons or fastening a zipper, shuffling playing cards, and opening pill containers. ADT Health agent Ashley Pruitt experienced ADT Senior Sensitivity training when she joined the ADT Health team nine years ago and is now proud to be a trainer for incoming agents. “When we’re on the phone with a customer, it is so important that we are understanding of whatever they may be going through. Senior Sensitivity training helps us gain the customer service skills and patience to allow us to take our time and make sure ADT Health customers are taken care of and safe,“ she said. <div align="center"><img src="http://newsroom-editor.adt.com/wp-content/uploads/2021/05/senior20notes_1.jpg" alt="notes" data-align="center" data-entity-type="file" data-entity-uuid="f149ef12-e554-4a88-9b0f-170a43cf3b0a" /><figcaption>Customers constantly show their gratitude to ADT Health agents over the phone and through cards sent to the primary ADT Health monitoring center in Knoxville, Tenn.</figcaption></div> &nbsp;

We’re passionate about taking the extra steps to best serve our customers, bring them peace of mind, and help them feel safe. One ADT team that goes above and beyond to serve their unique customer base is ADT Health. As a team that serves mostly seniors, ADT Health agents undergo special training to enable them to provide the best service possible, grounded in empathy and understanding.

Special Training Equips ADT Health Agents with Empathy - ADT

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