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Now starring in TV and films: ADT

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How ADT is working to silence false alarms

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10 Questions - Tim - ADT

A rock star engineer who likes to &#8216;breaks things&#8217; and help save lives

10 Questions &#8211; Tim

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Behind the scenes of ADT&#8217;s new partnership with Uber, and what comes next

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Habitat for Humanity homes get ADT support and upgrades

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ADT Medical Alert Recognized with Caregiver Friendly Award

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New ADT Virtual Assistance Program Brings More Convenience and Flexibility to Residential Customers

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A Growing Solar Industry: Good for Consumers, Good for the Country

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Smart Aging - ADT

Smart Aging

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Property Technology is Not Going Away

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ADT Together with G Truck Branding - ADT

ADT’s 2021 ESG Report Presents Eight Pillars of ESG Focus

ADT Together with G Truck Branding

ADT Commercial Humanoid Robot - ADT

Why humanoid robotics may soon be a necessity for a successful security program

ADT Commercial Humanoid Robot

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Todd Dernberger

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Andy Droney

Andy Droney Headshot

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In 1974, ADT made one of its very first film appearances — and in one of the most beloved movies ever made — when our sign appeared on a gate in a scene from “The Godfather: Part II.”

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Nearly 50 years later, <a href="https://www.adt.com/shop">ADT products and services</a> are still regularly featured in major movies and television shows, a testament to the longevity and popularity of the ADT brand.

In fact, in the past three years alone, ADT products can be seen in more than 15 movies and shows.

“It makes sense,” said DeLu Jackson, ADT’s Senior Vice President and Chief Marketing Officer. “The ADT brand is synonymous with security, so we are always top of mind when security is part of a storyline.”

One such storyline was in “Dexter: New Blood” —&nbsp;a revival of Showtime’s wildly popular crime drama “Dexter” — which premiered in 2021 and went on to become the most-watched series in the history of the network, averaging over eight million viewers per episode. The show’s first episode included a scene prominently featuring an <a href="https://www.adt.com/doorbell-camera">ADT smart doorbell</a> alerting a character that her daughter had arrived home.

Beginning in 2019, ADT was featured in the first two seasons of the critically-acclaimed, Emmy-nominated Netflix series “Dead to Me,” with significant screen time given to our iconic yard sign and the <a href="https://www.adt.com/command">ADT Command panel</a>.

The Command panel was also seen in two 2022 films: Michael Bay’s action blockbuster “Ambulance” and “Vengeance,” the directorial debut of “The Office” star B.J. Novak.

“Features allow our brand to be aligned to cultural moments and characters,” said Shannon Hendrickson, ADT’s Vice President, Marketing. “They live on forever in movies and shows that can be viewed on demand, versus an ad that plays for a fleeting moment.”

Other features with ADT integrations include “Angelyne” (Peacock), “Billions” (Showtime), “Grace and Frankie” (Netflix), “He’s All That” (Netflix), “I Love That for You” (Showtime), “Never Have I Ever” (Netflix), “Northern Rescue” (Netflix), “Patriot Games” (Paramount Pictures), “Playing with Fire “(Paramount Pictures), “The Resident” (Paramount Pictures), “The Rookie” (ABC), “Shameless” (Showtime), “Somebody Somewhere” (HBO), “Squid Game” (Netflix), “Stuber” (20th Century Fox), “The Upshaws” (Netflix) and “When We First Met” (Netflix).

The variety of offerings featured in these movies and shows is also a positive for ADT.

“These features can help educate viewers about our products and services,” said Casey Blair, ADT’s Senior Manager of Advertising and Go-to-Market. “They might learn something new about ADT and what we offer, such as <a href="https://www.adt.com/smarthome">smart home capabilities</a> or <a href="https://www.adt.com/control">app control</a>.”

And while future productions are often shrouded in secrecy, it’s safe to say that more ADT product features are coming soon to a theater — and living room — near you.

ADT products and services are regularly featured in major TV and films, a testament to the longevity and popularity of the ADT brand.

Now starring in TV and films: ADT - ADT

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According to a recent survey, what did consumers say was the top reason for a false security system alarm?

The answer is C. Pets accounted for 27% of responses, with wildlife accounting for 21% of responses and objects at 19%.

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At ADT, we’re addressing this challenge every single day through new and innovative technologies, and that’s good news for the 36% of US households with a home security system. How are we doing that? As part of a recent event sponsored by Parks Associates that brought together security industry leaders, I shared how ADT continues to innovate and enhance our professional monitoring offerings to help eliminate false alarms and make communication between all those involved in an alarm event more impactful and effective.

During the panel, I discussed our <a href="https://newsroom.adt.com/smart-stories/what-adt-doing-help-reduce-false-alarms">SMART Monitoring platform</a> that includes several technologies and platforms working together to help achieve this goal. SMART stands for System Monitoring And Response Technology. We have Alarm Messenger which sends a text message to end-users and their emergency contacts when an alarm happens. They receive a text with a link to a portal and when they open the portal, they can see their alarm information, and then they can cancel or request police.

False alarms are a common occurrence in the security industry and it’s an expensive and time-consuming issue to resolve. In a recent <a href="http://www.parksassociates.com/blog/article/monitoring-stations-deliver-a-strong-experience-for-home-security-customers">survey</a> conducted by Parks Associates, 62% of home security owners remembered a false alarm in the past 12 months and nearly 1-in-10 reported experiencing more than five false alarms. 

Here are some of the false alarm prevention trends the industry is keeping an eye on:

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To learn more about what industry experts are saying about the state of the home security market, check out the <a href="https://www.youtube.com/watch?v=-KZpcWK-FlI">highlights</a> from my panel discussion during the 2022 Connections Conference. For more information on ADT’s professional monitoring offerings and to customize your own security system, visit <a href="https://www.adt.com/shop">adt.com/shop</a>.

ADT is working to silence false alarms through new and innovative technologies, including the SMART Monitoring platform.

How ADT is working to silence false alarms - ADT

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ADT loves hiring innovative people to help make its products come to life. A prime example is engineer Tim Radar, Senior Director, Product Management.

As a kid, Tim dreamed of being a rock star, but now he loves his job testing and creating new products at <a href="https://www.adt.com/">ADT</a>. He doesn’t work at one of ADT’s offices, rather in the Engineering Lab where he gets to play with some pretty cool toys and test all of ADT’s products before they’re sold. But his favorite part of working at ADT is producing high-quality, innovative safety solutions that help save people’s lives.

Get to know Tim a new series called, “10 questions with ...” that spotlights ADT’s outstanding employees. And apply for engineering and other positions at&nbsp; <a href="https://jobs.adt.com/">jobs.adt.com</a>.

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As a kid, Tim Rader dreamed of being a rock star, but now he loves his job “breaking things” as an engineer at ADT.

A rock star engineer who likes to 'breaks things' and help save lives - ADT

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This week, we announced our <a href="https://newsroom.adt.com/corporate-news/adt-partners-with-uber-to-provide-in-app-safety-features-for-riders-and-drivers-nationwide">new partnership with Uber</a> to help keep riders and drivers safe with live help from ADT safety agents. We spoke with <a href="https://www.linkedin.com/in/leahpage/">Leah Page</a>, Vice President of Emerging Business and Mobile Security, and <a href="https://www.linkedin.com/in/peterskeadas/">Pete Skeadas</a>, Director of Business and Corporate Development, about the partnership they helped bring to life and what is coming next.

<strong>Q:</strong> How did this partnership with Uber come about?

<strong>Skeadas:</strong> Uber was looking for multiple ways for its users to reach out and get help if needed. They recognized the breadth and depth of our capabilities and expertise, not only with respect to security and monitoring, but also our technology. Our ability to deliver software through Safe by ADT, our mobile safety platform, in addition to our core offering of professional monitoring and specially trained agents resonated with them. Our agents are core to what we do and their ability to provide expert support and safety help to Uber users allows us to provide this service.

<strong>Q:</strong> How does our safety feature with Uber work?

<strong>Page: </strong>If an Uber user starts to feel uncomfortable or needs emergency help during a ride, they can go into <a href="https://www.uber.com/newsroom/ubers-new-safety-toolkit/">Uber’s Safety Toolkit</a> and <a href="https://www.youtube.com/watch?v=PGtDxeSockk">select “Contact safety agent,”</a> which connects them directly to an ADT agent. Whether they need reassurance or need to request emergency help to their location, they can communicate with our agents via text or phone call and our agents will respond accordingly.

<strong>Q:</strong> What will customers experience when they ask for help?

<strong>Page:</strong> Once a user requests help, we’re able to understand where they are and get details about their ride. Our agents will respond based on the information provided. Some users may want to chat or be on the phone with someone for reassurance during their ride. Additionally, if a situation were to escalate, the user can request emergency help from the ADT agent; in which case we’d contact their local emergency response center and get help sent to their location. In any case and for any type of user, we’re able to stay in contact with them throughout their ride.

<strong>Q: </strong>What does this partnership mean for ADT?

<strong>Skeadas: </strong>Our partnership with Uber is a validation of the quality, efficacy and all that is awesome about Safe by ADT and what the platform enables. For an organization the size of Uber to be using our technology daily across the U.S. is impactful and powerful. In my mind, this is another proof point of our transformation as an organization. We’re a company that provides safe, smart and sustainable solutions that empower people to protect and connect to what matters most, at home and beyond.

<strong>Q: </strong>What is next for Safe by ADT?

<strong>Page: </strong>We're proud of the work that we’ve done in the gig economy space in helping keep workers safe, especially in a field where they’re constantly interacting with new people. Now, we’re looking towards expanding that protection to enterprise employees and lone workers. There are millions of enterprise employees that have safety concerns as businesses shift models to meet customers where they are, and ADT is uniquely positioned to help.

ADT's Leah Page and Pete Skeadas go in-depth about ADT's new partnership with Uber that provides in-app live help from ADT safety agents.

Behind the scenes of ADT's new partnership with Uber, and what comes next - ADT

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In July, ADT once again joined forces with Habitat for Humanity to help families make owning a home a reality. Employee volunteers visited Greeley, Colorado, where they worked with two families to build a new house, and provided a security system and rooftop solar to make the home safe, smart and sustainable.&nbsp;

Meet both families and some of the ADT team members who volunteered on the Habitat for Humanity crew in this video.

Find out more about our volunteer program <a href="https://www.adt.com/about-adt/always-cares">ADT Always Cares</a>.

<a href="https://newsroom.adt.com/community-stories/denver-couple-lives-works-and-volunteers-together">Meet a couple</a> that not only works together at ADT, but has logged more than 1,500 volunteer hours together.

ADT joined forces with Habitat for Humanity in Colorado to build a new home, complete with a security system and rooftop solar. 

Habitat for Humanity homes get ADT support and upgrades - ADT

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The ADT Medical Alert team is proud to be recognized by <em>Today’s Caregiver Magazine</em>’s 2022 Caregiver Friendly Award. The Caregiver Friendly® Awards celebrate products, services, books and media created with the needs of caregivers in mind. ADT’s professional monitoring capabilities and our specially trained agents provide exemplary service to our customers, empowering them to protect and connect what matters most.

“The average caregiver is responsible for over $40,000 in health-related expenditures each year, in either personal or directed funds” said Gary Barg, <em>Today’s Caregiver Magazine</em>’s Editor-in-Chief. “This award is designed to help family caregivers recognize and reward those organizations who will care for them in as committed a manner as they care for their loved ones.”

ADT Medical Alert systems are staffed 24/7 by ADT monitoring agents to allow seniors and their caregivers to live with less worry, at home or on the go. Monitoring agents receive senior-sensitivity training to better identify senior-specific needs related to mobility, dexterity, vision and more.

With ADT, seniors can get help in three steps:

Professionally monitored medical alert systems from ADT can help make life simpler and safer for seniors and their caregivers. Having safety measures in place can help seniors continue to live their lives independently and provide immense peace of mind to caregivers.

The ADT Medical Alert team is proud to be recognized by Today’s Caregiver Magazine’s 2022 Caregiver Friendly Award. The Caregiver Friendly® Awards celebrate products, services, books and media created with the needs of caregivers in mind. ADT’s professional monitoring capabilities and our specially trained agents provide exemplary service to our customers, empowering them to protect […]

ADT Medical Alert Recognized with Caregiver Friendly Award - ADT

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At ADT, we’re always looking for ways to provide our more than six million customers with a premium experience. That’s especially true when it comes to helping install and troubleshoot our residential security systems.

Our new ADT Virtual Assistance program is a great example. Many customers can now connect remotely via video with a trained ADT technical specialist to get troubleshooting help – and no longer require an in-person technician visit. Most of our customers tell us they appreciate this convenient, do-it-yourself &nbsp;service option (with a little virtual video help from ADT).

Later this month, we are expanding Virtual Assistance to include installation. Customers will have even more options to get customized assistance on their own terms. And, for ADT Virtual Assistance appointments, we waive the site assessment fee typically required for in-home technician visits. Of course, if a customer requires an in-person visit from one of our professional technicians, that is always an option.

<strong>What is ADT Virtual Assistance?</strong>

ADT Virtual Assistance is designed for customers who prefer to replace or add smart home security devices to their existing ADT systems or troubleshoot device issues themselves with remote video guidance provided by ADT technical specialists.

<strong>Is ADT Virtual Assistance available now?</strong>

ADT Virtual Assistance appointments for troubleshooting are available now. Installation is set to launch in late July.

<strong>How does ADT Virtual Assistance work?</strong>

<strong>What are other benefits of ADT Virtual Assistance?</strong>

ADT Virtual Assistance offers added benefit for our customers:

At ADT, we’re always looking for ways to provide our more than six million customers with a premium experience. That’s especially true when it comes to helping install and troubleshoot our residential security systems. Our new ADT Virtual Assistance program is a great example. Many customers can now connect remotely via video with a trained […]

New ADT Virtual Assistance Program Brings More Convenience and Flexibility to Residential Customers - ADT

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As Congress returns from recess, there’s a simple, but incredibly beneficial step members can take that will benefit consumers and the country as a whole: extending the income tax credit for rooftop solar system installations.

Under the current tax credit, you can claim 26% of the cost of a new rooftop solar system as a credit on your income taxes. This is scheduled to drop to 22% next year and end completely in 2024. The solar industry is asking Congress to increase this credit to 30% and to extend it for 10 more years.

There are three key reasons to support this initiative: 

The tax credit has been a driving force in the expansion of the rooftop solar energy industry, which has become an economic powerhouse, employing more than 230,000 Americans across all 50 states. In fact, according to the Solar Energy Industries Association (SEIA), in 2021, the solar industry generated nearly $33 billion in private investment in the American economy Allowing these tax credits to drop would put that growth and employment at risk at a time when the economy is facing serious headwinds.

The soaring cost of energy and fuel in the past year are undeniably impacting consumers, as are power disruptions from storms, fires and other natural disasters, which have <a href="https://assets.climatecentral.org/pdfs/PowerOutages.pdf">increased 10x in recent decades</a>. As such, consumer demand for greater resiliency and lower energy costs are on the rise. Solar power delivers both.

Finally, an extended tax credit could help our country reach our ambitious climate goals.

The solar, storage and other clean energy industries stand ready to help build a cleaner, cheaper and more secure domestic energy future for all Americans, as do all of us at ADT and ADT Solar.

As Congress returns from recess, there’s a simple, but incredibly beneficial step members can take that will benefit consumers and the country as a whole: extending the income tax credit for rooftop solar system installations. Under the current tax credit, you can claim 26% of the cost of a new rooftop solar system as a […]

A Growing Solar Industry: Good for Consumers, Good for the Country - ADT

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While some seniors need around-the-clock care, others may just need some occasional help and the ability to quickly check in with their caregivers. For those that require a less intense level of care, wearables and smart home devices are a great option to help them age in place.

Medical alert devices or personal emergency response systems (PERS) are a traditional concept in senior safety and an important tool that can get seniors the help they need at the push of a button while allowing them to maintain their freedom. Anyone who lives alone, regardless of their age, should consider a service that can provide them help in an emergency. However, some seniors may be averse to getting a medical alert device because they feel like it is a sign of aging, or they don’t like the look of a medical alert pendant.

Wearable devices like smart watches or smart jewelry can bridge the gap between style and safety for seniors and help remove the stigma that a device like this is only for the elderly. With the right application behind them, these tools can provide the same level of emergency response as a medical alert device and the style or additional functionality that a senior may be looking for. And with a bright future predicted for the adoption of wearables among adults 65 and over, according to the&nbsp;<a href="https://www.ageinplacetech.com/files/aip/Report%20Final%20June%202021.pdf" target="_blank" rel="noreferrer noopener">Aging and Health Technology Watch</a>, this combination makes great sense.

There are also options for seniors who are looking to stay safe without an accessory: personal safety or SOS apps. There are several personal safety apps available for smart phones, including&nbsp;<a href="https://www.adt.com/sosecure" target="_blank" rel="noreferrer noopener">SoSecure</a>&nbsp;by ADT, which can be downloaded for free, and allows the user to request emergency assistance from virtually anywhere.

Smart home devices are another tech tool that can help seniors age in place. With features like reminders, alarms and automations, smart devices can add a layer of simplicity and take the pressure off a senior to remember everything in a day.

A senior’s home safety can also be enhanced through smart devices like smart lights, which can light a path to the bathroom when motion is detected in the middle of the night or smart locks, which can be set to lock automatically at bedtime. Smart home devices can be combined with security systems to add another layer of protection with smoke/CO detectors, water leak sensors and burglary alarms.

Caregivers can gain some peace of mind through smart home devices by setting up alerts to know if their parent is up and about during the day using motion or door and window sensors. With smart speakers and cameras with two-way talk, caregivers can also check in to say hello and make sure their parent is alright if something seems off.

As smart technology develops, it will become more and more accessible to seniors who can use it to help keep their quality of life high and age in the place they call home. Wearables and smart home devices are just a couple of examples of how technology can help meet the needs of this population and we should expect to continue to see use of these devices grow within this age group.

While some seniors need around-the-clock care, others may just need some occasional help and the ability to quickly check in with their caregivers. For those that require a less intense level of care, wearables and smart home devices are a great option to help them age in place. Wearables and mobile safety Medical alert devices […]

Wearables and smart devices are the future of senior safety - ADT

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Wearables and smart devices are the future of senior safety

<div class="o dz"> <div class="eo cf ey ez fa fb fc fd fe ff fg"> <article> <div class="l"> <div class="l"> <section> <div> <div class="ip iq ir is it"> <p id="c07b" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph=""><em class="lc">By: William Plante, Director, Consulting Services and Strategic Development, Enterprise Security Risk Group at ADT Commercial</em></p> <p>The rapid and profound technical progress of robotics in recent years has made it increasingly apparent that these types of solutions in commercial environments will soon be part of our here and now. Humanoid robots are becoming the next cornerstone of comprehensive security programs and rationalizing operations for businesses, and as the <a class="au ld" href="https://www.securitymagazine.com/articles/96618-challenges-for-the-guarding-industry" target="_blank" rel="noopener ugc nofollow">security labor and guarding market continues to face widespread, chronic shortages</a>, organizations may want to begin exploring their undeniable impact to stay ahead of the curve.</p> <p id="a2f3" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph="">Soon, purpose-built, humanoid security robots may be considered a necessity to a successful security program — and it’s becoming clearer through real-life applications that the value they can provide is substantial as the next-generation response to guarding. AI-enabled security robots can navigate within their environment and independently perform programmed tasks with minimal human oversight, making them intensely helpful in bolstering a facility’s overall security program and both complementing and increasing the effectiveness of traditional guarding services.</p> <h5 id="26ff" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy"><strong class="kg ix">Benefits of humanoid robotics in guarding</strong></h5> <p id="174d" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph="">How can humanoid robots change the game in securing your business? Consider the following benefits:</p> <ul class=""> <li id="1068" class="le lf iw kg b kh ki kl km kp lg kt lh kx li lb lj lk ll lm fy" data-selectable-paragraph="">Humanoid robots can independently navigate their environment and perform programmed tasks with minimal human oversight, including conducting routine patrols and clearing safety hazards.</li> <li id="273d" class="le lf iw kg b kh ln kl lo kp lp kt lq kx lr lb lj lk ll lm fy" data-selectable-paragraph="">Humanoid robots are constantly alert, minimizing the potential for human-like error.</li> <li id="78cd" class="le lf iw kg b kh ln kl lo kp lp kt lq kx lr lb lj lk ll lm fy" data-selectable-paragraph="">Deploying humanoid robots can help reduce human exposure to life-threatening risks or hazards.</li> <li id="fd97" class="le lf iw kg b kh ln kl lo kp lp kt lq kx lr lb lj lk ll lm fy" data-selectable-paragraph="">Built for human and situational interaction, humanoid robots can help to address rising labor costs and shortages associated with the guarding market and increase operational efficiency.</li> <li id="a8d0" class="le lf iw kg b kh ln kl lo kp lp kt lq kx lr lb lj lk ll lm fy" data-selectable-paragraph="">Designed to recognize and interact with people in an authorized environment, robots can communicate wayfinding requests or connect with a standby human operator to ensure accuracy and responsiveness when an incident occurs.</li> <li id="58a3" class="le lf iw kg b kh ln kl lo kp lp kt lq kx lr lb lj lk ll lm fy" data-selectable-paragraph="">Humanoid robots can be sent in to assess dangerous situations, such as a fire incident in a building or a suspicious package, protecting the lives of guards that must evacuate immediately, and providing critical information to first responders.</li> </ul> <p id="2ae3" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph="">Humanoid security robots are here, and the good news is they’re now being designed to fit how we want to work with them. As we look to envision the security operations of the very near future, not only will purpose-driven humanoid robots offer the security services and value that security leaders are looking for, but their ability to positively engage with people and put them at ease cannot be overstated.</p> <p id="0aa0" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph="">To learn more about how ADT Commercial is exploring the use of humanoid robotics and other groundbreaking emerging technologies in commercial security applications, visit <strong class="kg ix">adt.com/commercial/innovation</strong>.</p> <p id="53fe" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph=""><em class="lc">About the author: William Plante has been a professional services business owner and corporate security executive for over 40 years. He currently serves as the Director, Consulting Services and Strategic Development for the Enterprise Security Risk Group at ADT Commercial, where he focuses on innovation in security technology and implementing transformational processes for commercial environments.</em></p> </div> </div> </section> </div> </div> </article> <div class="ls o"> </div> </div> </div> <div> </div> <div class="dc lt o dz lu lv"> <div class="lw eb lx ly lz o ao c"> <div class="o ao ha"> <div class="pw-multi-vote-icon dq tp mb mc md"> <div class=""> <div> <div class="cj" aria-hidden="false" aria-describedby="356" aria-labelledby="356"> <div class="dt tq dg mf mg mh mi bb mj mk ml md"> </div> </div> </div> </div> </div> </div> </div> </div> 

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By: William Plante, Director, Consulting Services and Strategic Development, Enterprise Security Risk Group at ADT Commercial The rapid and profound technical progress of robotics in recent years has made it increasingly apparent that these types of solutions in commercial environments will soon be part of our here and now. Humanoid robots are becoming the next […]

Why humanoid robotics may soon be a necessity for a successful security program - ADT

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<article> <div class="l"> <div class="l"> <section> <div> <div class="ip iq ir is it"> <p id="52f4" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph="">Today, I’m proud to share our first&nbsp;<em class="lc">comprehensive</em>&nbsp;<a class="au ld" href="https://investor.adt.com/governance/Sustainability/default.aspx" target="_blank" rel="noopener ugc nofollow">ESG report</a>. In it we present ADT’s eight pillars of ESG focus, the work we’re doing today and areas of interest for 2022 and beyond.</p> <p id="10f3" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph="">In 2021, we formed a cross-functional ESG Steering Committee and conducted rigorous research with outside experts to ensure we prioritize what’s meaningful to our key stakeholders — employees, customers, investors, and suppliers. This resulted in identifying and benchmarking eight ESG pillars that we will report on going forward. These eight ESG pillars are: data privacy and cybersecurity, inclusive diversity and belonging, employee well-being and development, product safety and quality, customer and community health and safety, environmental management, climate change risk management and responsible governance.</p> <p id="97f8" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph="">These ESG pillars are vital to our business and mirror what is important to our stakeholders, but I am particularly gratified that ADT — in our 147th year of operation — still excels at our central mission: empowering people to protect and connect to what matters most. At ADT, we help save lives, and that continually inspires us to innovate and improve every day.</p> <p id="4b25" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph="">ADT’s Executive Leadership Team is collaboratively establishing specific ESG goals tailored for our individual business units. Though we’re still early in this journey, we’re committed to integrating ESG into the DNA of how we conduct our business and to transparency in communicating our progress.</p> <p id="db7f" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph="">Respecting the environment, promoting social responsibility, and leading with responsible governance are fundamental to who ADT is and guide our safe, smart, and sustainable business practices.</p> <p id="1aa6" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph="">Respectfully,</p> <p id="51d0" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph="">Jim DeVries</p> <p id="4e19" class="pw-post-body-paragraph ke kf iw kg b kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb ip fy" data-selectable-paragraph="">ADT President and CEO</p> </div> </div> </section> </div> </div> </article> 

Today, I’m proud to share our first&nbsp;comprehensive&nbsp;ESG report. In it we present ADT’s eight pillars of ESG focus, the work we’re doing today and areas of interest for 2022 and beyond. In 2021, we formed a cross-functional ESG Steering Committee and conducted rigorous research with outside experts to ensure we prioritize what’s meaningful to our […]

ADT’s 2021 ESG Report Presents Eight Pillars of ESG Focus - ADT

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<em>Marshall Friday, Director of Sales, ADT Multifamily</em>

<em>This story was first published by&nbsp;</em><a href="https://rei-ink.com/property-technology-is-not-going-away/" rel="noreferrer noopener" target="_blank"><em>REI INK</em></a><em>&nbsp;and is being reprinted with permission.</em>

Multifamily investors across the country are asking the same questions regarding how to gain and retain residents. The coronavirus pandemic, for all of its struggles, actually brought about rapid changes regarding technology adoption in the multifamily space. A sector that is usually a laggard with change was ready for a makeover. Enter property technology, or as it is more commonly referred to, “proptech.”

Proptech means different things to different people, but essentially, it is the usage of technology and software to assist in today’s real estate needs. For many, the shift to self-guided tours was self-evident. There was a growing need, out of safety and concern, to allow prospective residents to tour a property with limited interaction with leasing professionals.

The simplest way to do this was to repurpose smart home technology that had already begun to take root in the apartment industry. Smart locks became ubiquitous with self-guided tours and the ability to control lighting and thermostats alongside the lock was almost a no-brainer.

Before the need was present, several operators had already begun playing in the space. These trendsetters were looking for a way to differentiate themselves from the other properties in their footprints. Early adopters like BH Management and HHHunt made strides toward full smart home integration into their portfolios. Opposite to what one might think, these solutions were not just being implemented in new construction of A-class properties. The solution worked very well in retrofit situations for B- and even C-class properties.

Adoption among residents was universal, and several comments from these management companies after implementation indicated that residents really enjoyed their new “fancy” apartment amenities.

<strong>Implementing Property Technology</strong>

Let’s take a step back and look at what implementation looks like. When you take the leap into smart home technology, several questions arise:

&gt; “How are we supposed to install this when our occupancy is above 95% without disrupting residents?”

&gt; “How will my staff adjust to the changes?”

&gt; “What happens if my staff is not ‘tech savvy’ and does not understand how to use the new bells and whistles?”

&gt; “Can I afford this, and more importantly, can I make money with this?”

Most proptech companies thought about these questions; the retrofit model is actually simpler than one might think. In an average garden-style community, a well-oiled installation team should be able to knock out 50–60 units a day. A 300-unit property can go smart within a week. Let’s look at each of the questions above and take a deeper dive.

Installing smart home technology without resident disruption is a key focus for all suppliers in the space. It is important to go over the installation timeframe and expectations with the on-site staff throughout the weeks leading up to the implementation. When the onsite staff is trained, they can then begin handing out “flag letters” to residents informing them that a change is coming.

Having a partner who can help answer some of the early questions is crucial. Several residents will wonder, “how will I get into my unit if you are getting rid of keys?” With today’s smart lock technology, there are numerous ways to get into your unit. You can utilize a pin pad on the smart lock itself or tap a button on your phone to unlock the door. And with smart thermostats, no more getting up in the middle of the night to change the temperature; just say, “Alexa, drop the thermostat to 70 degrees.”

Once the residents use the technology, there are usually no further questions. It is exactly what they have been waiting for!

When it comes to staff, there will be several long-time employees who have developed a routine with how they handle issues.

Take maintenance, for example. Maintenance staff today receives a notification from a PMS software (like Yardi Voyager or RealPage OneSite) that an AC unit is malfunctioning. They head to the office and check out a key for the unit that called in the request. After they get to the unit, they adjust the thermostat to see what happens to the unit. They head down the stairs and to the back of the building to see what is happening with the AC. When something does (or does not) happen, they head back upstairs and adjust the thermostat again. This process repeats until they have uncovered the root cause.

With smart home technology, the maintenance tech will still get the service call pushed from the PMS, but now they get a second push notification from the smart home system. They head straight to the unit (no key needed) and use the temporary code to unlock the door. They can then check the thermostat to see if the issue is there. When they head down to the AC unit itself, they can adjust the thermostat up and down from their phone and service the unit without having to traipse up and down the stairs. When they are done, they do not need to go back to the clubhouse to check in the key.

What could your staff do with that time savings? How much more efficient would they be?

<strong>Implementation Cost and Benefits</strong>

Lastly, several operators wonder about the cost of implementation. While there are upfront costs (most providers charge $500-$1200 depending on the level of automation desired), these costs can be allocated to a CapEx budget. There are also software fees with most smart home providers, ranging from $5-$15 per month per unit. Early adopters of smart home technology are universally charging this back to the residents, at a premium! While they are paying $10 to their provider, they are charging the residents (either as a part of rent or as a technology amenity fee) between $45-$55 on average. This is not unexpected either.

NMHC’s recent survey reported that not only are residents asking for smart home technology (between 65–80% of respondents are looking for it), but they also expect it to cost somewhere between $30-$60 a month. Why not give them the amenity they are asking for?

At the end of the day, proptech is not going away. There are roughly 1.5–2 million “smart apartments” out there already, and the adoption curve is gaining momentum. We are nearing the point where operators will need to adopt property technology to keep up with their competition. This amenity is not like the weight room or swimming pool where 10% of the residents use it. This technology is being used by 100% of the residents more than 10 times a day!

The only question that remains should be, “Why wouldn’t I implement this now?”

Marshall Friday, Director of Sales, ADT Multifamily This story was first published by&nbsp;REI INK&nbsp;and is being reprinted with permission. Multifamily investors across the country are asking the same questions regarding how to gain and retain residents. The coronavirus pandemic, for all of its struggles, actually brought about rapid changes regarding technology adoption in the multifamily […]

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