ADT and CellBounce Announce Arrival of Plug-And-Play Solution to 3G Network Sunset by Summer

Certification of radio conversion technology and product will allow ADT to supply home security industry with money-saving solution to mandatory cellular upgrade need

4 min read

BOCA RATON, Fla., May 08, 2020 (GLOBE NEWSWIRE) -- ADT (NYSE: ADT), a leading security and automation provider serving residential and business customers, is developing a solution for the home security industry’s need to adapt to the 3G sunset, which is scheduled for February 2022. Through a strategic partnership with technology startup CellBounce, ADT anticipates a user-installed, plug-and-play solution for the 3G-to-4G conversion will be ready by late summer 2020.  The technology and product could apply to most of the 6 million 3G-powered home security systems in the United States.

“We believe CellBounce is the most cost-effective solution we’ve seen for the security industry’s need to convert millions of customers before the 3G sunset date,” said Jim DeVries, President and CEO of ADT.  “There’s been a tremendous collaboration between ADT, CellBounce and AT&T’s engineering and development teams to enable this technology to work across platforms, serving not only ADT customers, but the entire home security industry operating on AT&T’s network. We’re fully committed in ensuring CellBounce’s success.”

CellBounce is a plug-and-play conversion technology designed to solve one of the home security industry’s biggest logistical and financial challenges in the next year and a half by eliminating the need to send a service technician into customers’ homes, in most cases, to perform the required radio updates to systems which currently rely on 3G.  Instead, home security customers with 3G radios in their security panels can receive the CellBounce device, similar to a smart plug, and perform a simple DIY upgrade enabling continued cellular connection through the 3G sunset.

The technology operates by converting 3G signals to communicate on AT&T’s 4G network, and the device can be plugged into a standard home power outlet.  Once active, the device extracts the Mac ID and cellular serial number of the existing 3G alarm device and handles the transfer of data.  CellBounce's module instantly attaches to the 3G alarm device and transmits data from it to the AT&T core network using a Qualcomm Femto chipset.  Once the CellBounce module is present, the panel will locate it and reside on it for the life of the device.  The CellBounce unit is equipped with a UL compliant battery back-up, that provides continuity for up to 24 hours in the case of power failure.

CellBounce is in late-stage testing and has been proven to work end-to-end in laboratory settings.  ADT engineers are in the process of developing the tools necessary to use the CellBounce product and certifying it for use across ADT’s platforms and products.  Deployment of CellBounce is also contingent on the completion of additional external certification processes.

“The innovative CellBounce solution has the potential to enable a longer life for millions of legacy home security systems across the U.S.,” said Chris Penrose, Senior Vice President, AT&T Advanced Solutions. “The simple, self-installation that automatically connects them to our LTE network can be a win-win for everyone.”

ADT has been working in partnership with the CellBounce engineering team for over a year to ensure the solution works seamlessly with AT&T and has applicability across the home security industry.  At ADT, nearly 1.5 million customers could benefit from this 3G-to-4G upgrade solution. 

ADT intends to complete its acquisition of CellBounce and its proprietary technology subsequent to the final certification of the CellBounce solution.

ADT has made statements in this press release and other reports, filings, and other public written and verbal announcements that are forward-looking and therefore subject to risks and uncertainties.  All statements, other than statements of historical fact, included in this press release are, or could be, “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and are made in reliance on the safe harbor protections provided thereunder.  These forward-looking statements relate to, among other things, the successful completion by CellBounce of a commercially viable solution; industry and consumer acceptance of such solution; receipt of all requisite eternal certifications; cost effectiveness of such solution; successful completion of our acquisition of CellBounce; successful post acquisition implementation of the CellBounce solution;  and other matters. Any forward-looking statement made in this press release speaks only as of the date on which it is made. ADT undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise. Forward-looking statements can be identified by various words such as “expects,” “intends,” “will,” “anticipates,” “believes,” “confident,” “continue,” “propose,” “seeks,” “could,” “may,” “should,” “estimates,” “forecasts,” “might,” “goals,” “objectives,” “targets,” “planned,” “projects,” and similar expressions. These forward-looking statements are based on management’s current beliefs and assumptions and on information currently available to management. ADT cautions that these statements are subject to risks and uncertainties, many of which are outside of ADT’s control, and could cause future events or results to be materially different from those stated or implied in this press release, including among others, risk factors that are described in the Company’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and other filings with the Securities and Exchange Commission, including the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” contained therein.

ADT is a leading provider of security, automation, and smart home solutions serving consumer and business customers through more than 200 locations, 9 monitoring centers, and the largest network of security professionals in the United States. The Company offers many ways to help protect customers by delivering lifestyle-driven solutions via professionally installed, do-it-yourself, mobile, and digital-based offerings for residential, small business, and larger commercial customers. For more information, please visit or follow on Twitter, LinkedIn, Facebook, and Instagram.

Media Contact: Paul Wiseman

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Source: ADT Inc.