ADT Awarded $4 Million, including Punitive Damages, in Lawsuit Against Alder

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ADT Awarded $4 Million, including Punitive  Damages, in Lawsuit Against Alder
  Company Diligently Fighting  Deceptive Sales Practices in the Security Industry

Boca Raton, Fla., June 4,  2019 – ADT (NYSE:  ADT), a leading provider of monitored security and interactive home  and business automation solutions in the United States and Canada, today  announced that the Company was awarded $3 million in compensatory damages and  $1 million in punitive damages against Alder Holdings LLC, a Utah-based company. 

ADT filed an unfair competition lawsuit against  Alder for deceptive sales practices. The jury in the case returned a  verdict in favor of ADT, finding that Alder engaged in, and was liable for,  deceptive sales practices that misled hundreds of ADT customers. The case  was tried in May 2019 in the U.S. District Court for the Southern District of  Florida.

“This jury verdict sends a  clear message that deceptive sales practices in our industry are neither viable  nor tolerable,” said David Smail, ADT Executive Vice President and Chief Legal  Officer. “The few remaining companies that continue to deceive consumers to  generate sales undermine the integrity and reputation of the many in the  industry that are honest and compete fairly. At ADT, we are not only committed  to protecting our customers, but also to continuing efforts to end deceptive  sales practices in the security industry overall.” 

In line with its commitment  to fight deceptive sales practices, ADT has filed multiple lawsuits over recent  years against security companies engaged in deceptive practices, and has  obtained several permanent injunctions and recovered millions of dollars in settlements. ADT currently has a separate lawsuit  pending against Alder for its failure to pay more than $2 million under the  terms of a 2017 settlement agreement.

“With the summer-selling  season upon us, consumers need to be extra vigilant when any sales  representative is at their front door. Unfortunately, the  representative may not be telling the truth,” added Smail. 

Consumers can learn more  about potential scams, especially when a representative is at the front door,  by visiting ADT’s resource page. Those  who believe they’ve been victimized can call 800.238.2727  or reach out to the Better Business Bureau.

About ADT
ADT is a leading provider  of security and automation solutions in the United States and Canada,  protecting homes and businesses, people on-the-go and digital networks. Making  security more accessible than ever before, and backed by 24/7 customer support,  ADT is committed to providing superior customer service with a focus on speed  and quality of responsiveness, helping customers feel safer and empowered. ADT  is headquartered in Boca Raton, Florida and employs approximately 19,000 people  throughout North America. For more information, visit or  follow us on Twitter, LinkedIn, Facebook and Instagram.

Media Relations
  Mónica Talán