ADT Names Bob Kupbens President, Innovation and New Business

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Former eBay and Apple Executive Joins in Newly Created Role in Support of Company’s Strategic Direction

BOCA RATON, FL, May 8, 2019 –ADT (NYSE: ADT),  a leading provider of monitored security and interactive home and business  automation solutions in the United States and Canada, today named Bob Kupbens  to the newly created role of President, Innovation and New Business, effective  immediately. He  will oversee business and product development, innovation, strategy, as well as  new and emerging businesses including our Do-It-Yourself (DIY), Cyber, Health and  mobile security platforms. Kupbens will report to ADT  President and CEO Jim DeVries.

Kupbens brings extensive experience driving growth, profitability  and strategy across industries, including eBay, Apple, Delta, and Target. Most  recently he led the seller marketplace for the Americas at eBay, including  creating the “Retail Standard” for shipping and returns and leading conception  and execution of mega seller events. Prior to that he was Vice President of Online  Retail at Apple, leading one of the top five largest e-commerce businesses  globally, including Apple Store App and Apple Store digital.

“Bob’s customer-centric leadership, coupled with his  understanding of the power of technology to drive growth, makes him an  important asset to our ADT team as we continue to make the customer experience a  key priority,” said DeVries. “His experience working with leading technology  and consumer brands allows us to further drive innovation while continuing to  provide world-class security and peace of mind.”

“ADT’s focus on the customer experience, and its commitment  to innovation in the security industry, make this an ideal time to join,” said  Kupbens. “I am excited to help execute on Jim’s and the Board’s vision of  accelerating growth and building on ADT’s unparalleled brand equity, while  never losing sight of the Company’s purpose.”

Kupbens is a graduate of the Massachusetts Institute of  Technology with a degree in Mechanical Engineering and holds an MBA from the  University of Michigan. 

Over the past year, ADT has maintained a robust pace of  product and service innovation, including an expanded relationship with Amazon,  the national launch in March 2019 of ADT Command and Control, the  Company’s next generation home security automation system. In 2018, ADT  introduced ADT Go, an easy-to-use mobile app to connect and protect families,  and announced a partnership with West Corporation to enhance emergency  response.

About ADT
  ADT is a leading provider of monitored security and interactive home and  business automation solutions in the United States and Canada. Making security  more accessible than ever before, and backed by 24/7 customer support, ADT is  committed to providing superior customer service with a focus on speed and  quality of responsiveness, helping customers feel safer and empowered. ADT is  headquartered in Boca Raton, Florida and employs approximately 19,000 people  throughout North America.

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Media Relations
  Mónica Talán