Personal safety is top of mind for many Americans right now. A 2023 Gallup report shows safety concerns are at a 30-year high, with more people avoiding things like parks, concerts and even casual social interactions.
At the same time, demand for personal protection tools is rising. According to a study by Precedence Research, the global market for smart personal safety and security devices is already valued at more than $46 billion and is expected to nearly triple over the next decade. This growth is driven by rising safety concerns and ongoing advances in technology, making personal safety tools smarter, easier to use and more accessible than ever.
ADT wanted our new mobile safety tool — My Safety — to be that melding of smart, easy to use and readily accessible. Conveniently located in the ADT+ app, users can use My Safety to connect to our trusted 24/7 monitoring agents in a variety of straightforward ways that fit best with their situation.
Safety Timer: Say you're heading out for a run before sunrise or after dark. With the Safety Timer, you can set a check-in window. If you don't turn it off within the timer's window, an ADT agent will reach out.
Emergency Text : Imagine riding public transit and something feels off. You can use the Emergency Text option to discreetly reach ADT’s monitoring team without drawing attention to yourself.
Emergency Phrase: Say you work with clients in isolated environments, such as real estate. Setting an Emergency Phrase gives you a natural, hands-free way to trigger an alert to a monitoring agent if things take an unexpected turn.
Emergency Call: For the moments when talking to a real person brings the greatest reassurance, Emergency Call connects you directly to ADT’s trained monitoring professionals.
And because it’s all built into ADT+, My Safety is easy to access whenever you need it.
My Safety is included with all professionally monitored ADT+ subscriptions. If you would like to find a smart security solution that’s right for you, visit ADT.com.