ADT is now offering ADT Blu, a self-installed home security system that customers can set up in minutes and manage directly through the ADT+ app. The modular DIY system can be scaled over time as customers' lives change and evolve.
As more households adopt smart home devices and seek self-install options, ADT Blu is designed to eliminate the long-standing trade-offs of a DIY category that, to date, has largely been defined by standalone cameras. ADT uniquely understands that a reliable camera feed is just one part of an integrated security system that can both proactively prevent and rapidly respond to a security incident when every second counts.
Many systems prioritize simplicity at the expense of performance or flexibility at the expense of reliability. ADT Blu delivers both. It combines the convenience customers expect from a self-setup system with the broader protection of an integrated security experience.
Providing clear customer choice
Through the fully integrated ADT+ app, customers can arm and disarm the system and receive alerts. They can also view live video, use AI video features and speak through connected cameras. All of this is available without long-term contracts or an in-home technician visit. The ADT+ platform also allows customers to expand their home security system over time, adding devices and sensors as needed.
They can choose to activate ADT’s 24/7 professional monitoring network or monitor their home themselves. This provides flexibility today and a clear path to more support as their needs evolve.
"ADT Blu gives customers something the DIY category has never really delivered — the ability to protect their home on their own terms, backed by a company with more than 150 years of trusted experience in home security,” said Todd Dernberger, Chief Growth Officer, ADT Inc.
Pricing and availability
ADT Blu offers standalone cameras starting at $69 and several packages priced from $249 to $389. Customers can also customize their equipment to suit their home's needs.
ADT is streamlining the self-installed security experience from purchase to set up to everyday use. With ADT Blu available on Amazon, customers can buy the full suite of equipment in a place they shop for their home every day.
ADT Blu will be available online at Amazon.com, ADT.com, and by phone at 1-800-ADT-ASAP.
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About ADT
ADT is a leading provider of security, interactive and smart home solutions serving residential and small business customers in the U.S. Through innovative offerings, unrivaled safety and a premium customer experience delivered by the largest network of smart home security professionals in the U.S., ADT empowers people to protect and connect to what matters most, every second, every day. For more information, visit ADT.com.