When change is constant and competition is fierce, small businesses need more than just good ideas; they need to stay nimble and adapt despite limited resources. Many small business owners are exploring the transformative power of artificial intelligence, and their path forward should begin with intentionality.
Recently, ADT sponsored a day-long symposium with the University of Pennsylvania’s Wharton School to guide small business owners toward sustainable success. Below, we’re sharing videos featuring highlights from the discussion topics, with the intention to help small business owners realize the technological resources that are available and how to best leverage their power.
Business transformation in the age of AI
The use of artificial intelligence isn’t without its dangers. This video shows what small business owners can stand to gain, and what they are risking, when employing AI to guide business decisions, support brand differentiation and build trust through consistency.
Building a framework for embracing intelligence and innovation
Many large companies struggle to find and work with small businesses due to lack of visibility and digital tools. Large brands have access to vast amounts of consumer data, which small businesses typically lack. Automations and AI can be implemented to help narrow the gap, where small businesses can make informed decisions without needing deep technical expertise.
Bridging the gap: Accessibility, AI and small business in the policy arena
AI tools are becoming essential partners for small businesses, helping with tasks like marketing strategy, sales planning, recruiting and more, without needing to hire full-time experts. These tools enable fast, efficient conversations that generate actionable business insights. Hear the importance of treating AI tools as business collaborators and why small business owners should develop a working relationship with them to maximize their value.
AI with purpose, ethics and innovation
Steven Eliuk, IBM’s Vice President of Data Intelligence, shares his experience in designing and implementing an AI governance program and getting key stakeholder buy-in. When rolling out AI tools within a small business, Eliuk warns that, no matter how advanced the technology, without organizational buy-in and governance, implementation will fail. And even with high-accuracy claims, human review is essential, especially in legal or privacy-sensitive scenarios. Leaders should create internal “playgrounds” where teams can safely explore AI without risking sensitive data or compliance.
ADT supports small businesses
ADT empowers small business owners by combining innovative security technology with user-friendly solutions tailored to their unique needs. From smart surveillance systems and remote monitoring to automated alerts and mobile access, ADT’s products are powerful and easy to use. Our commitment to reliability and customer support helps ensure that small business owners can focus on growth and operations, knowing their people, property and data are protected around the clock. Interested in ADT protection for your small business? Click here for our smart solutions.