What can data do for you? That was a question answered repeatedly at CES 2024, the world’s largest technology convention held annually in Las Vegas. ADT leaders drove the conversation as they spoke on panels focused on the future of smart home security during the four-day event. Data is the driver behind the customization of smart devices. It could be used to create predictive technology to help keep you and your family safer at home.
Leah Page, ADT’s Senior VP, Product Strategy and Innovation, gave an example on the “Home Sweet Safe Smart Home” panel. “If you have a set of activities you do every day, you’re basically creating this pattern,” she said. “If you have a day that you do, nine of those 10 pattern moments and you miss one, like arming your security system, could the home present to you the idea that ‘Hey, you didn’t do one of these steps, would you like us to arm your system?’ ”
Page explained this is one way where customers can feel their home cares about and understands them, creating a stronger connection between the user and their products and services.
Predictive technology based on data isn’t limited to convenience and security; it can also help prevent a catastrophe in the home. Through ADT’s partnership with State Farm, ADT offers State Farm customers in select states service at a discounted rate. They receive a Command security system that includes up to seven flood detectors, along with a smoke detector and window/door sensors. The flood detectors alert the customer when water is in an area where it shouldn’t be.
Naveen Chhangani, ADT’s Senior VP and Chief Product Officer, said at CES that ADT sees the opportunity to protect homes in these new ways. “We are moving from reactive to more proactive. With all those data endpoints, we would be more predictive and able to take action even before things happen. I think this is a critical year with these innovations happening,” Chhangani said during the “Enhancing Home Security: Protecting What Matters” panel, hosted by Parks Associates.
Discussions about data usually include concerns about privacy. During the “Safeguarding Your Sanctuary: Expectations for Data Privacy in the Smart Home Era” CES panel, Sam Jaddi, ADT’s Chief Information Officer, talked about the transparency ADT gives its customers when it comes to data usage in its partnership with State Farm. “We have a preference and consent model,” he said. “You don’t have to share data if you don’t want to. There are benefits of sharing the data. If you want to share your data to State Farm, you get a discount on your insurance.”
Jaddi added that ADT does not share its customer data with any third party without customer consent.
ADT’s protection of its customers’ data is just one reason why it is the most trusted brand in smart home and small business security. For nearly 150 years, ADT has helped protect and connect what matters most. To learn more about ADT’s products and services, visit adt.com.